Queen's IBM Retail Analytics Case Competition

Saturday, 26 September 2015 - 4:00am
Queen's University

IBM and Queen’s - Case Competition

The Queen’s School of Business in collaboration with the IBM is proud to bring to you an exclusive case competition.

The theme for the competition is Retail Analytics, the idea here is for students to identify the business value of analytics in a retail setting.

Students are free to form teams of 3-5 individuals. As this program is open to MBA, MMA and Commerce cross functional teams are encouraged.

This event will run from the last week of September to mid-November, details are below.
September 26th 2015 – IBM Event Launch (IBM will conduct a boot camp on Watson Analytics to help business students understand the technology)
September 26th 2015 – October 16th 2015 – Student teams to perform analysis and understand business implications. More details on this will be provided at the event launch.
October 17th 2015 – Internal review and team presentations – Top 5 teams to be shortlisted.
November 21st 2015 – Top 5 teams will present results to IBM Senior Management

Why to take part?
This is an exclusive event only open to students from the Queen’s School of Business and is a fantastic opportunity to learn about IBM in addition to this you will have the opportunity to use Watson to solve a real-life business problem and discuss your findings with senior executives from IBM and the retail industry. On November 21st, the top 5 teams get to present their solution to senior management at IBM, here top 3 teams will be shortlisted and these individuals will be awarded cash prizes and interviewing opportunities with IBM.

Wondering what Watson is?
Remember that computer that appeared on Jeopardy and beat the champions? That was Watson.

Here is a short video to help you better understand Watson.


This competition is a fantastic opportunity for students to learn and use leading edge technology such as Watson to solve business problems.

“All the problems of the world could be settled easily if men were only willing to think.”
- Thomas J. Watson (IBM’s first CEO)

Research Areas: